Going Public

I took the Beijing Subway to work today, and since I left for work at 9am, it wasn't very crowded. It got me there in about 10 minutes, and best of all it only cost 2 Yuan. ($0.29) The coolest thing is that when the train enters the tunnel between stations, they have continuous LCD screens along the wall, all playing the same commercials. As you pass them at train speed looking out the window, you see a continuous, though blinking, image. An amazing approach to advertising--your audience is certainly captive!

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